AT&T DIRECTV

SUPER BOWL | SUPER SATURDAY NIGHT

ATLANTA, GA​
LIVE + DIGITAL EVENT ACTIVATION | FOO FIGHTERS

IDEATION, CREATIVE DIRECTION, SET DESIGN, TECHNICAL INTEGRATION, SWAG, LIVE STREAM

THE EXPEIENCE

A hybrid experience merging digital and in-person worlds, where 9,000 fans stepped into the halls of the Jackalopes—a fictional 1970s high school football team brought to life by the Foo Fighters.

Through immersive activations, fans were transported into the band’s universe—each touchpoint designed to surprise, delight, and be shareable. Guests tracked their journey via RFID wristbands, building personalized digital yearbooks to post across social platforms.

The night culminated with a Foo Fighters concert featuring special guests Zac Brown, Perry Farrell, Tom Morello, and Taylor Hawkins—live on stage and live-streamed to fans worldwide.

HIGHLIGHTS

• Memorabilia Hall featuring rare items from the Foo Fighters’ archives

• Dave’s Throne installation

• Branded locker room with prizes—including a golden ticket to see the band live in Europe

• Live digital signing wall + real merch stand

• “Fans in the Stands” interactive experience