SHOEDAZZLE

ERIKA JAYNE X SHOEDAZZLE — WINTER WONDERLAND

LOS ANGELES, CA​
PRODUCT LAUNCH

IDEATION | LOCATION SCOUTING | SPONSOR INTEGRATION | CONTENT CAPTURE | FABRICATION | PROGRAM MANAGEMENT

THE EXPERIENCE

To celebrate the launch of Erika Jayne’s glamorous winter Shoedazzle collection, we created a sparkling Winter Wonderland—an immersive, high-glam event that captured Erika’s signature wit, charm, and over-the-top style. Guests entered through a dazzling 70-foot LED-lit balloon installation before stepping into Erika’s Winter Wonderland, where every detail highlighted the collection in unexpected ways. 

HIGHLIGHTS

• Collection showcased on sleek lucite pedestals

• A custom crystal shoe chandelier as the centerpiece installation

• An edible 4-ft replica of the “Roxy Shoe”

• Sparkling details woven throughout, embodying the bold glamour of Erika Jayne herself

The launch not only introduced the Shoedazzle collection in unforgettable fashion but also was aired on the Real Housewives of Beverly Hills, amplifying reach and earned media.