RoC BEACH HOUSE
ROC SKINCARE — “THE RoC HOUSE”
SAN DIEGO, CA
IMMERSIVE COASTAL EXPERIENCE
PRODUCTION | LOCATION SCOUTING | EXPERIENTIAL DESIGN | FABRICATION | CREATIVE | PROGRAMMING
THE EXPERIENCE
To celebrate RoC Skincare during ADD, OneNine Design created The RoC House—a serene, French Riviera–inspired escape overlooking the California coast. Rooted in RoC’s French heritage, the experience transported top dermatologists and industry insiders to the South of France through curated touchpoints designed to reflect the brand’s legacy of elegance and innovation.
French-inspired cuisine, a beachfront champagne tasting led by a sommelier, and laid-back DJ sets set the tone, while custom-embroidered beach towels and scenic coastal photo moments reinforced the effortless sophistication of the brand.
HIGHLIGHTS
Beachfront rare champagne tasting led by a sommelier
Curated French-inspired cuisine paired with coastal ambiance
Custom-embroidered beach towels as personalized takeaways
Scenic content moments capturing RoC’s timeless elegance
Live DJ sets creating a relaxed yet elevated atmosphere
