MACY’S

BARBIE X PUR MAKEUP AT MACY’S HERALD SQUARE

NEW YORK CITY, NY​
RETAIL POP UP​

CREATIVE DEVELOPMENT, SITE DESIGN, INSTALLATION + PROGRAM PROGRAM MANAGEMENT

THE EXPERIENCE

In partnership with Macy’s and TwelveNYC, we created an immersive Barbie x PUR Makeup experience inside the iconic Macy’s Herald Square during the holiday season. With over 250,000 visitors annually, the venue was the perfect stage to showcase the collection and capture the spirit of the holidays.

Guests stepped into Barbie’s dream beauty space, complete with branded vanities, shoppable product displays, and larger-than-life photo moments designed for instant social sharing. The pop-up generated buzz, foot traffic, and endless shareable content—cementing Barbie x PUR as a holiday must-haves.

HIGHLIGHTS

  • A branded vanity showcasing the full holiday makeup collection

  • Life-size Barbie doll box photo op

  • Shoppable displays integrated throughout the pop-up

  • Socially driven, Instagram-ready moments

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