LEGO® FRIENDS

LEGO® FRIENDSHIP DINER

NEW YORK CITY, NY
CONSUMER POP UP

EXPERIENTIAL | EVENT DESIGN | PRODUCTION | RESTAURANT OPS & FOOD MANAGEMENT | COMPLIANCE
MANAGEMENT | ACTIVATIONS | FABRICATION | GUEST EXPERIENCE | MICROSITE DEVELOPMENT

TO THE EXPERIENCE

To launch the next generation of LEGO® Friends, OneNine Design transformed the iconic Empire Diner in Chelsea into the Friendship Diner—a vibrant, play-inspired pop-up modeled after the new Heartlake City diner playset.

Guests began in the LEGO Pavilion, checking in for their reservation, exploring life-sized LEGO Friends characters, previewing new content, and building with the latest sets. Inside, the diner offered a fully immersive, LEGO-themed experience complete with a custom menu of smoothies inspired by each character.

The adventure continued in The Friends Corner, where interactive vignettes brought the world of Heartlake City to life—character-specific lockers, a hands-on Friendship Wall, and whimsical photo moments designed for sharing.