FENTY BEAUTY SNATCH & SERVE

FENTY BEAUTY — “SNATCH & SERVE”

New York, NY
BEAUTY & LIFESTYLE EVENT

CREATIVE STRATEGY | EXPERIENTIAL DESIGN | FABRICATION | PRODUCTION | TALENT LOGISTICS | TECHNICAL DIRECTION | CONTENT CAPTURE | GUEST EXPERIENCE

THE EXPERIENCE

Fenty Beauty partnered with OneNine Design to bring Snatch & Serve to life—an immersive, tennis-inspired experience hosted by Morgan Riddle. Timed to align with the energy and visibility of the US Open, the event invited cultural content creators to serve looks on and off the court through interactive activations, custom glam stations, and playful product discovery.

From a slick serve station to on-theme vignettes and personalized shade matching, every detail was carefully crafted to deliver unforgettable brand moments and fuel endless social content. DJ Inferno set the tone with curated beats, while themed bites, signature sips, and photo-worthy moments kept guests energized and engaged all day long.

HIGHLIGHTS

  • Fenty Beauty branded tennis court and branded courtside  passes

  • Your Perfect Match: Shade-matching by Fenty MUAs with embroidered makeup bags 

  • Courtside Kisses lip station featuring Gloss Bomb Stix and tennis mirror podiums

  • Slick Serve Station powered by Fenty Hair

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