DOVE EXTREME WASH TEST
DOVE - “EXTREME WASH TEST”
ATACAMA DESERT, CHILE
IMMERSIVE BRAND EXPERIENCE
PRODUCTION | EXPERIENTIAL DESIGN | FABRICATION | LOCATION SCOUTING | | CREATIVE | LOGISTICS | CULTURAL PROGRAMMING | GIFTING
THE EXPERIENCE
Team OND partnered with Dove to put its latest Body Wash to the ultimate test in the Atacama Desert, Chile, the driest place on Earth. Against one of the world’s most extreme backdrops, OND built outdoor showers, transforming a barren landscape into a bold, sensory testing ground for hydration and performance.
The experience fused storytelling with cultural immersion from exploring local terrain and salt flats to nighttime stargazing beneath Chile’s vast desert sky. Every moment reinforced Dove’s commitment to real-world efficacy and care that endures even in the harshest conditions.
A true “trip of a lifetime,” the Atacama activation embodied innovation, resilience, and the beauty of contrast where nature’s extremes met the gentlest touch of Dove care.
HIGHLIGHTS
Bespoke outdoor shower installations built in desert conditions
Extreme-environment product testing and content capture
Immersive itinerary featuring sand dunes, salt flats, and cultural exploration
Stargazing and reflection moments under the Atacama night sky
On-site production and logistical execution
