CARESS SCENT STATION
CARESS - “THE CARESS SCENT STATION”
SAN ANTONIO, TX
MOBILE POP UP
PRODUCTION | LOCATION SCOUTING | EXPERIENTIAL DESIGN | FABRICATION | PROGRAMMING | CREATIVE
THE EXPERIENCE
OneNine Design partnered with Edelman to launch The Caress Scent Station—a four-day mobile activation in San Antonio, TX. Rooted in the idea that the shower is more than self-care—it’s a spark for creativity—the branded pop-up kicked off with an influencer + media preview at Hemisfair Park before touring HEB retail locations. Guests explored Caress body washes and bar soaps through sensorial storytelling, interactive touchpoints, and product trials designed to inspire transformation.
The Caress Scent Station brought the brand to life in fun, unexpected ways—delivering awareness, trial, and memorable consumer engagement.
HIGHLIGHTS
Mobile pop-up activation with citywide + retail tour
Influencer + media preview at Hemisfair Park
Scent-inspired popsicles, shower-themed photo moments + spin-to-win prize wall
The Caress Scent Station brought the brand to life in fun, unexpected ways—delivering awareness, trial, and memorable consumer engagement.
